Course Details
Digital Marketing
Digital Marketing
Created On
July 05, 2023Description
Digital marketing is the promotion of products, services, and brands using online channels and technologies to reach and engage with a target audience. It includes strategies like SEO, social media marketing, email campaigns, and online advertising. Its benefits include global reach, precise targeting, and real-time optimization.
Overview
This course offers students promising prospects, including growing demand, diverse career opportunities, global reach, relevant skills, entrepreneurial options, continuous learning, and competitive salaries.
Features
- Learning of different Digital Marketing tools
- Website development through different website builder tools
- Content creations, business post and display ads for different marketing platform
- Technical aspects of SEO, ORM, website audits and report generation
- Live campaign tracking and analytics on different marketing platform
- Understanding advertising on well-known social media platforms
- SMS Marketing Tools and Platforms
- Promote local business through Google local business listing
- Quiz Questions for knowledge & skill development
- Activity based Assignments in each Module Completion Certificate
What you'll learn
- Introduction to Digital Marketing and Landing Pages
- Fundamentals of Content Marketing and Content Design
- Search Engines and SEO Techniques
- SEM (Search Engine Marketing)
- Web Analytics Fundamentals
- Social Media Marketing Strategies
- SMS Marketing Techniques
- Email Marketing Best Practices
- Local Business Promotion Strategies and Digital Marketing Planning
Prerequisites
Curriculum
- 5 modules
Submodule 1.1: Digital Marketing History and Evolution
Explore the historical context of digital marketing.
Trace the evolution of marketing strategies in the digital age.
Understand how technological advancements have shaped marketing practices.
Submodule 1.2: Introduction to Traditional Marketing
Gain insights into traditional marketing methods.
Compare and contrast traditional and digital marketing approaches.
Recognize the strengths and weaknesses of traditional marketing channels.
Submodule 1.3: Understanding Your Audience
Learn the importance of audience analysis in digital marketing.
Explore techniques for identifying and segmenting target audiences.
Understand how audience insights drive marketing decisions.
Submodule 1.4: Cost-Benefit Analysis in Digital Marketing and Traditional Marketing
Analyze the cost-effectiveness of digital marketing campaigns.
Evaluate the return on investment (ROI) for traditional marketing strategies.
Make data-driven decisions to optimize marketing budgets.
Submodule 1.5: Digital Marketing vs. Traditional Marketing
Engage in a detailed comparison of the advantages and disadvantages of digital and traditional marketing.
Discuss case studies showcasing successful campaigns in both realms.
Explore the hybrid approaches where digital and traditional marketing converge.
Submodule 2.1: Overview of Digital Marketing Channels
Introduce various digital marketing channels, including social media, email marketing, SEO, PPC, and more.
Discuss the role of each channel in a comprehensive digital marketing strategy.
Submodule 2.2: Websites as a Marketing Tool
Understand the central role of websites in digital marketing.
Explore best practices for designing user-friendly websites.
Learn how websites serve as hubs for content and customer interaction.
Submodule 2.3: Domain and Hosting Essentials
Demystify the process of domain registration and hosting selection.
Ensure a secure and reliable online presence.
Navigate domain-related terminology and concepts.
Submodule 2.4: Introduction to Business Landing Pages
Explore the concept of landing pages and their importance in conversion optimization.
Create effective landing pages that align with marketing goals.
Analyze case studies of successful landing page designs.
Submodule 2.5: Website Development Tools
Discover popular website development tools and platforms.
Gain hands-on experience with website builders, CMS, and e-commerce solutions.
Learn how to select the right tools based on project requirements.
Submodule 2.6: Building a Website with GoDaddy Website Builder Tool
Practical tutorials on using the GoDaddy Website Builder tool.
Step-by-step guidance on creating and customizing a website.
Tips for optimizing website content and design for digital marketing purposes.
Submodule 3.1: Introduction to Content Marketing
Define content marketing and its role in digital marketing strategies.
Explore the historical development of content marketing as a marketing discipline.
Understand the core principles of creating valuable content.
Submodule 3.2: History of Content Marketing
Dive deeper into the historical context of content marketing.
Examine notable content marketing campaigns and their impact.
Identify key trends and innovations in the field.
Submodule 3.3: Key Roles in Content Marketing
Explore the roles and responsibilities within a content marketing team.
Understand how content creators, editors, and strategists collaborate.
Learn to build an effective content marketing team.
Submodule 3.4: Crafting a Content Marketing Strategy
Develop a comprehensive content marketing strategy.
Define goals, target audience, and key performance indicators (KPIs).
Create a content calendar and distribution plan.
Submodule 3.5: Audience Understanding in Content Marketing
Deepen your audience analysis skills.
Utilize data and insights to tailor content to specific audience segments.
Implement personalization and targeting strategies.
Submodule 3.6: The Relationship Between Content Marketing and Traditional Marketing
Examine how content marketing complements traditional marketing.
Explore integrated marketing communication (IMC) strategies.
Case studies illustrating successful integration of content and traditional marketing.
Submodule 4.1: Types of Content in Marketing
Explore various content formats, including blog posts, videos, infographics, and podcasts.
Determine which content types best suit different marketing goals.
Assess the effectiveness of content in engaging and converting audiences.
Submodule 4.2: Choosing the Right Content Marketing Channels
Select the appropriate channels for distributing content.
Learn how to leverage social media, email, SEO, and paid advertising.
Optimize content for each channel to maximize reach and impact.
Submodule 4.3: Content Marketing Distribution Strategies
Develop content distribution strategies that align with marketing objectives.
Explore content syndication, influencer partnerships, and guest posting.
Measure the effectiveness of distribution channels and adjust strategies accordingly.
Submodule 4.4: Introduction to Content Creation
Dive into the content creation process from ideation to publication.
Learn best practices for research, writing, and editing content.
Hands-on exercises in content creation for different platforms and audiences.
Submodule 4.5: Tools and Setup for Content Design
Familiarize yourself with content creation tools and software.
Explore graphic design software, video editing tools, and content management systems (CMS).
Develop content design skills through practical exercises.
Reflect on your journey through the course and how it has prepared you for a career in digital marketing.
Receive your completion certificate as recognition of your proficiency in digital marketing fundamentals.
Instructors
Experienced Technostragist with three decades in IT, excelling in Sales, Product Management, and Marketing across IT hardware, networking, and software. Proven strategic planner, startup pioneer, and mentor for large teams. Marketing authority in areas such as Business Incubation, Branding, and Sales. Vast industry expertise spans ITES, IT Hardware, IT Training (Software), Distribution, and Retail. Recognized for interpersonal leadership, intuitive decision-making, and a collaborative approach. Complemented by four years as a Data Scientist, enhancing analytical and problem-solving skills with a deep passion for coding and a knack for simplifying complex concepts,
"IIM alumnus and TEDx speaker, Sunil Jose, envisions a future where technology empowers thriving farmers through his pioneering work in hydroponics, incubating innovation to ensure fresh, sustainable food for all
₹3500.00
- 5 Modules
- 30h 50m 10s
- Digital Marketing
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